Alf Kuivala (Rudi Rok) stars in this annual campaign for Wilfa, which is three-years strong. Ideation, character development, and production by Helsinking. The campaign totaled 1,288 comments over three years. That’s a lot of dry humor.
Creative: Rudi Rok
Production company: Helsinking
Producer: Heidi Bergström
Director: Rudi Rok & Lauri Laukkanen
Director of Photography: Heikki Slåen
Editor: Kalle Jurvelin